Effective Date: 1 September 2026
Last Updated: 1 September 2026

At Primevetus, we respect your privacy and are committed to handling your personal information responsibly, transparently and securely.

This Privacy Policy explains how Primevetus collects, uses, stores and shares personal information when you visit or use primevetus.com, create an account, purchase our products, contact us, or otherwise interact with our services.

Primevetus is operated in India by Ignis India Enterprises.

By using our website and services, you acknowledge that you have read and understood this Privacy Policy. Where consent is required for a particular use of personal information, we will obtain it in accordance with applicable law.

1. Information We Collect

Depending on how you interact with Primevetus, we may collect the following categories of personal information.

A. Information You Provide to Us

This may include:

Full name
Email address
Mobile/telephone number
Date of birth
Gender
Billing and shipping address
City, State and PIN code
Account and login information
Order and purchase information
Product preferences, including selected sizes, colours and products
Information relating to returns, exchanges, refunds and customer-service requests
Information you provide when contacting us, submitting an enquiry, review, feedback or other communication
Information provided when subscribing to promotional communications or newsletters

We only request information that has a relevant purpose in connection with our relationship with you, our services, our business operations or applicable legal requirements.

B. Information Generated Through Your Use of Our Website

When you browse or interact with our website, certain information may be collected automatically, depending on the technologies and services enabled on the website.

This may include:

IP address
Browser type and version
Device and operating-system information
Website pages visited
Referring website or source
Approximate geographic information derived from technical information where available
Date and time of interactions
Cookie and similar technology information
Website usage and interaction information

2. How We Use Your Information

Primevetus may use personal information for the following purposes:

Orders and Account Management

Creating and managing customer accounts
Processing and fulfilling orders
Confirming orders and payments
Providing order-related communications
Maintaining order history
Processing returns, exchanges and refunds
Providing customer support

Delivery and Logistics

We use relevant information such as your name, contact number and delivery address to arrange shipment and delivery of your orders.

Your necessary information may be shared with appropriate courier, logistics and delivery-service providers for this purpose.

Payments

We use authorised payment service providers to process online payments.

Payment-related information may be processed by the relevant payment service provider in accordance with its own terms and privacy practices.

Primevetus does not ordinarily require or store sensitive payment credentials such as your card PIN, CVV or UPI PIN on our own systems.

Website Operation and Security

We may use information to:

operate and maintain our website;
authenticate customer accounts;
prevent fraud, misuse and unauthorised activity;
protect our customers, website and business;
troubleshoot technical problems; and
improve website performance and functionality.

Customer, Product and Market Insights

Primevetus may analyse information such as purchasing behaviour, product preferences, date of birth, gender, geographic information, order history and returns or exchanges to:

understand customer preferences and purchasing trends;
identify patterns across different customer segments and locations;
understand product and category performance;
analyse returns and exchanges;
improve product design, selection and assortment;
plan inventory and future collections;
understand demand across geographic markets;
improve customer experience;
evaluate business performance; and
support product, operational and marketing decisions.

Where appropriate, information may be analysed in aggregated or otherwise appropriately protected form so that individual customers are not unnecessarily identified.

Personalisation

We may use relevant information to provide a more useful and personalised shopping experience, including presenting products, collections or communications that may be relevant to your interests.

Marketing and Promotional Communications

Where applicable and subject to the choices available to you, Primevetus may use your contact information to send:

new collection announcements;
product updates;
offers and promotions;
newsletters;
special campaigns; and
other marketing communications.

You may opt out of promotional communications using the unsubscribe mechanism provided in the communication or by contacting us.

Please note that opting out of marketing communications does not prevent us from sending essential service communications relating to your account, orders, payments, deliveries, returns, security or other transactions.

Legal and Business Requirements

We may process and retain information where reasonably necessary to:

comply with applicable laws and regulations;
maintain accounting, tax and business records;
establish, exercise or defend legal claims;
resolve disputes;
enforce our terms and policies; and
protect our legal rights and legitimate business interests.

3. Date of Birth, Gender and Geographic Information

Primevetus may request information such as date of birth and gender and may obtain geographic information from information such as your billing or delivery address and PIN code.

This information may be used to understand customer demographics, preferences, purchasing behaviour, product demand, returns and geographic trends.

Such analysis helps Primevetus make informed decisions regarding product development, inventory planning, collections, customer experience, marketing and business operations.

We do not use this information for purposes unrelated to the purposes described in this Privacy Policy without providing appropriate notice or obtaining consent where required by applicable law.

4. Sharing of Personal Information

Primevetus does not sell your personal information as a standalone commercial product.

We may share necessary information with trusted third parties and service providers where required to operate our business and provide our services.

These may include:

Payment Service Providers

For processing, authorising and securing payments and related transactions.

Courier and Logistics Providers

For shipping, tracking and delivering orders.

Primevetus may work with multiple logistics or courier partners. We may therefore provide the necessary delivery information to the service provider responsible for fulfilling a particular shipment.

Website, Hosting and Technology Providers

For hosting, maintaining, securing and operating our website, customer accounts and e-commerce systems.

Analytics and Technology Providers

Where enabled, we may use analytics and similar technologies to understand website usage, measure performance, improve our services and evaluate marketing effectiveness.

Marketing and Advertising Service Providers

Where applicable, we may work with service providers that help us communicate with customers, measure campaigns, or display relevant advertising.

Professional and Business Service Providers

Where reasonably necessary, information may be shared with professional advisers, accountants, auditors, legal advisers, fraud-prevention providers and other service providers supporting our business.

Government Authorities and Legal Requirements

We may disclose information where required or permitted by applicable law, legal process, court order, regulatory requirement, or where necessary to protect our rights, customers, property or security.

Third parties receiving information from us are expected to handle it appropriately and only for relevant purposes.

5. Payment Processing

Primevetus uses third-party payment service providers to facilitate online payments.

When you select an available payment method, you may be redirected to or interact with a secure payment interface operated or supported by the relevant payment service provider.

Payment service providers may independently collect and process information required to complete and secure your transaction.

Primevetus does not ask you to provide your UPI PIN, card PIN, internet-banking password or similar confidential payment credentials to us.

You should never share such credentials with Primevetus personnel or through email, telephone, social media or website forms.

6. Cookies and Similar Technologies

Primevetus may use cookies and similar technologies to operate the website and improve your experience.

These technologies may be used for purposes including:

maintaining shopping-cart and session functionality;
keeping you signed in;
remembering preferences;
securing the website;
understanding website usage;
measuring website performance; and
where applicable, measuring or supporting advertising and marketing activities.

Some cookies may be placed by third-party service providers whose technologies are used on our website.

You may be able to control cookies through your browser settings and, where applicable, through cookie or consent controls provided on our website.

Disabling certain cookies may affect some website functionality.

7. Account and Transaction Information

If you create an account with Primevetus, we may retain information associated with your account so that you can access your account, view relevant order information and use our services.

We may retain transaction and order information for as long as reasonably necessary for customer service, accounting, tax, legal, security, fraud-prevention and legitimate business purposes.

8. Data Security

Primevetus takes reasonable measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

Depending on the nature of the information and the relevant processing activity, security measures may include access controls, authentication, secure connections, system monitoring, backups, administrative controls and other appropriate technical and organisational safeguards.

However, no method of transmission or storage over the internet can be guaranteed to be completely secure.

You are responsible for keeping your account credentials confidential and should notify us promptly if you believe your account has been accessed without authorisation.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or as required or permitted by applicable law.

Different types of information may therefore be retained for different periods.

For example, transaction, accounting and tax records may need to be retained for periods prescribed by applicable laws, even after a customer account is closed.

When personal information is no longer required, we may delete, anonymise or otherwise appropriately dispose of it, subject to applicable legal and operational requirements.

10. Your Privacy Choices and Rights

Subject to applicable law, you may have rights relating to your personal information, including rights concerning:

access to information about the processing of your personal data;
correction of inaccurate or incomplete personal information;
erasure of personal information where applicable;
withdrawal of consent where processing is based on consent; and
raising a grievance regarding the processing of your personal information.

Requests or grievances relating to personal information may be submitted to our Privacy & Grievance Contact at care@primevetus.com. Please provide sufficient information to help us identify the relevant account, transaction or request.

We may request reasonable information to verify the identity of the person making the request before processing the request.

Where a request cannot be fulfilled because of a legal, security, contractual or other applicable requirement, we will provide an appropriate explanation where required.

11. Withdrawal of Consent

Where we rely on your consent to process personal information, you may withdraw that consent through the method made available to you or by contacting us.

Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.

In some circumstances, withdrawing consent may affect our ability to provide particular services or features that depend on that information. We will explain the relevant consequences where applicable.

12. Marketing Preferences

You can choose not to receive promotional communications from Primevetus.

For email communications, you may use the unsubscribe option included in the relevant communication.

You may also contact care@primevetus.com to request changes to your marketing preferences.

Transactional and service-related communications, such as order confirmations, payment notifications, shipping updates, security notices and important account communications, may continue even if you opt out of promotional communications.

13. Children’s Privacy

Primevetus is an e-commerce service intended for general customers.

We do not knowingly seek to collect personal information from children in circumstances where such collection is prohibited by applicable law.

Where applicable law requires parental or guardian consent for processing a child’s personal data, we will follow the requirements applicable to that processing.

If you believe that a child has provided personal information to us in circumstances where such information should not have been collected, please contact us so that we can review and take appropriate action.

14. Third-Party Websites and Services

Our website may contain links to third-party websites, services, social-media platforms or other external resources.

If you visit a third-party website or use a third-party service, its own privacy policy and terms may apply.

Primevetus is not responsible for the privacy practices of independent third parties that are not under our control.

15. Changes to This Privacy Policy

Primevetus may update this Privacy Policy from time to time to reflect changes in our business, website, services, technology, legal requirements or privacy practices.

When we make changes, we will update the Last Updated date shown at the beginning of this policy.

Where required by applicable law, we will provide additional notice or obtain consent for material changes.

16. Contact Us

If you have questions about this Privacy Policy, your personal information, privacy preferences, or a privacy-related request, please contact our Privacy & Grievance Contact using the details below.

Primevetus
Operated by Ignis India Enterprises
Privacy & Grievance Contact: Shashi Ranjan Jha, Proprietor
Email: care@primevetus.com
Principal/Business Address: [IGNIS INDIA ENTERPRISES, S1/2, AKASHDEEP PLAZA, TIN PLATE ROAD, GOLMURI, JAMSHEDPUR, EAST SINGHBHUM, JHARKHAND, PIN CODE -831003]

When submitting a privacy-related request or grievance, please provide sufficient information to help us understand and address your request. We may request reasonable information to verify your identity before processing certain requests involving personal information.

For general enquiries, you may also contact:

hello@primevetus.com

For order-related matters:

orders@primevetus.com

17. Governing Law

This Privacy Policy and the processing of personal information by Primevetus are governed by the applicable laws of India.

Primevetus will handle personal information in accordance with applicable Indian data-protection and privacy requirements, including the Digital Personal Data Protection Act, 2023 and applicable rules and regulations, to the extent applicable to the relevant processing activities.